Life insurance plays a significant role in our society. LIMRA is a highly recognized research and consulting organization that assists in professional development providing insurance companies and financial service organizations with the appropriate knowledge to achieve marketing and distribution success on the competetive market. As reported on the website insurancenewsnet.com, one of the recent LIMRA project was focused on providing a special life insurance IQ testing to more than 4,000 American citizens. The major purpose of this project was to learn more about their knowledge of the significance of life insurance. The results of the testing showed that less than 1/3 of the participants (or about 1200 persons) successfully passed testing that consisted of 10 questions about life insurance. It has been found that over 55 % of the participants answered less than 5 questions without mistakes. As reported on the website insurancenewsnet.com, the following factors indicated on the high IQ on life insurance: the existence of the individual’s life coverage, the use of effective sources of information (seminars, booklets and others), the individual’s age, education and confidence in life insurance companies.